SEO company in Melbourne

SEO company

Technical SEO Audit

In our digital present, an essential feature of a website is to be easily accessible by search engines to gain success. InfiniX360, an experienced SEO agency in Melbourne, offers a Technical SEO Audit that is all-encompassing and helps improve site functionality and boost ranking on SERPs. Through examining technical details, we aim to make your site compatible with the strict algorithm requirements of search engines which will increase organic traffic and enhance the website user experience.

A detailed audit starts by evaluating the architecture of your site, focusing on elements like accessibility, navigation simplicity, internal linking structure, and identification of orphan pages. We look into the factors like URL structure, site speed, and mobile responsiveness to make sure that users have smooth interaction across all the devices.

Additionally, our experts conduct a detailed keyword analysis that helps to align your content with the search intent of the users, elevate your site’s overall relevance and trustworthiness on SERPs.We also improve meta tags, headings, and on-page content to boost the click-through-rate to your website.  

Furthermore, we deal with technical problems like broken links, duplicate content and crawl errors which have a negative effect on website positioning. Our experts get you an efficient solution that will resolve these problems and improve your website’s overall SEO performance.

Our technical SEO services give your website the foundation to compete effectively in the online space, driving organic traffic and enhancing your online presence. 

Market Research & Keyword Research

At InfiniX360, we understand that the foundation of any successful digital marketing strategy lies in meticulous market research and comprehensive keyword analysis. That’s why, as a leading SEO company in Melbourne, we provide advanced Market Research and Keyword Research services. To reach your target audience effectively, we offer services tailored to help your business stand out in today’s competitive online marketplace.

Before we start working with you, it’s crucial for us to really understand what your business does and what products and services you offer. Our team digs deep into research to find out who wants to buy from you, what they’re like, and how they use the internet. With our special tools, we are able to see what the problems your future customers have and what they are looking for, such as certain products, solutions or information. In this way, we can build a plan that speaks right to your potential customers and helps you reach more people.

We also analyze your top competitors to understand what keywords they are ranking for and how we can outrank them. We find the gaps and opportunities within the current process, implement them and make your brand stand out.

InfiniX360 helps you unlock the full potential of your online presence with data-driven strategies that align with your business objectives.

Tag Optimization

What is tag optimization? It’s like giving your website a secret code that helps it get found online more easily. Try to visualize your site like a book and consider the title tags as a catchy index that helps Google find the content of each page. When a book has a title, a summary, and chapter names, this lets the readers know where to look up specific parts of the book. Similarly, tags help search engines accurately bookmark your website in their libraries under the right heading. These thus increase visibility and for those searching for it. 

Tag optimization is one of our  key factors in improving your site’s visibility and relevance. At InfiniX360, a leading Melbourne SEO Company, we focus on this aspect that includes the page titles, descriptions, and names of images and other media elements. Our target is to develop the tags in a manner that makes the content user-friendly as well as search engine-friendly to increase traffic flow and visibility.

To ensure your website is easily discoverable, we focus on all SEO aspects, including complex technicalities. With InfiniX360’s expertise, even the technical aspects like tags become hassle-free, spotlighting your website effectively.

Content Structure Optimization

The best site structure ensures that your visitors don’t just read your content, but move from one piece to the next seamlessly. We at Infinx help you create the most ideal site structure, guiding users from beginning to end in the most engaging manner.

Our approach is straightforward yet powerful. We organize your related content into cohesive groups. This not only enhances readability and accessibility but also aligns with SEO best practices, making it easy for users to find and navigate your website. This would extend your visibility, boost your search engine ranking, and produce the desired traffic to your website.

By optimizing website pages and blogs for intuitive flow, we not only enhance user experience but also boost search engine rankings by creating a logical structure for your website. You can use our solutions to create a website that is ready for every type of device, including desktops, tablets, and smartphones. We strategically place links and calls-to-action (CTAs) on your website that will be relevant and help users convert.

By selecting InfiniX360 as your SEO consultant, you’ll not just optimize your website; you’ll tailor it to provide a digital experience that perfectly matches users’ needs and preferences.

Quality Link Profile

Having an impressive link profile is paramount to your website’s authority and search engine ranking. At InfiniX360, we understand the power of quality links in enhancing your website’s authority and search engine ranking.

We focus on securing links from reputable, relevant sites that add real value to your website. By using this strategy, you will drive high-intent referral traffic to your content and boost conversions in the long run. 

In order to avoid spammy sites and unnecessary link exchanges, we follow white-hat, ethical link-building practices. With our trusted partner database, content distribution, guest posting, and aggregator outreach strategies, we ensure your website reaches and attracts your ideal customers.

We also conduct regular link audits and health checks for your website. By monitoring your link profile regularly, our local SEO team in Melbourne, ensures your link profile remains clean and spam free, eliminating any bad links that could hurt your SEO performance. Link-building strategies that are tactical, ethical, and, above all, result-driven are aimed at projecting your business to a larger online audience.

User Experience Optimization

User Experience Optimization goes beyond mere aesthetics. It is about creating a seamless, intuitive, and engaging online environment that keeps visitors coming back. At InfiniX360, we prioritize the user at every step of the optimization process, understanding that a positive user experience is a cornerstone of a website’s success.

Our strategy incorporates all essential components of UX, like load time, visual appeal, ease of navigation, responsiveness, etc to give your users the best experience. Our process kicks off by doing in-depth code auditing and various usability studies aimed to bring back the productivity of your current site to the mainstream while upgrading its functionality. 

The Optimal performance of your website is something that we see as one of our priorities; a one-second delay can already negatively impact visitor satisfaction and conversion rates. We enhance images, code and caching for quick site renditions, which saves a lot of time and improves the user experience.

We ensure that your website is fully responsive, so that your visitors will receive a seamless experience, regardless of whether they are on a desktop, tablet, or smartphone.

Our approach to creating content helps visitors quickly find what they need without feeling overwhelmed. We use clear headings, bullet points, and short paragraphs to make it easy to understand. Additionally, we prioritize using high-quality images and design elements to enhance visual appeal and ensure a smooth user experience across different devices. 

InfiniX360 takes the most significant focus on relevant UX elements, expecting to airlift all your web visitors and entice them to be well-converted, moving your online performance ahead.

 Google Tool Integration

With Google’s tools integrated into your website, you can significantly enhance your user’s journey by tracking every step on their way and how they interact with your website. At InfiniX360, we make the use of these tools simple and effective.

Google Analytics, for example, is like your website’s health monitor, giving you the complete view on who’s visiting, what they’re looking at, and how they found you. We, the SEO expert in Melbourne, help set it up so you can see what’s hot and what’s not, making it easier to give your audience more of what they love.

Google Search Console serves as a mediator between Google and your website, facilitating effective inclusion of your site in search results. It offers valuable information regarding indexing status, keyword rankings, top-performing pages, and identifies any concerns related to indexability and crawlability. This includes technical SEO issues such as 404 errors and redirects. Furthermore, it provides insights into your backlink profile, making it an indispensable resource for enhancing the visibility of your site. With our assistance, we will set up and configure this tool for you so that you can maximize your search traffic potential without any missed opportunities.

Also, we help you set up your Google Ads profile with targeted ads and integrate with your relevant landing pages. With Infinix, your advertising dollars are spent on the right people with the right messages.

At InfiniX360, we make these tools accessible to understand and use so you can focus on what you do best. Let’s get your website working smarter, not harder.

Google Business Page Optimization

Optimizing your Google Business Page is like setting up a killer storefront for your online customers. InfiniX360 is dedicated to helping your business stand out on Google and attract local customers. Your Google Business Page serves as a digital first impression, making it crucial for it to be impressive. We understand the importance of this page in showcasing your business, which is why we strive to make it shine and leave a lasting impact on potential customers who come across it.

We start by sprucing up your profile with all the essentials – relevant photos, accurate hours, and the correct categories so people know exactly what you’re about. Then, we sprinkle in some SEO magic to make sure your business pops up when locals are searching for what you offer.

We regularly post content via your Google my business page, which includes important updates, announcements, new product images, etc. Keeping the business listing update is very critical to have an edge over your competitors in specific regions.

Reviews are gold in the online world, so we help encourage your happy customers to leave their feedback, boosting your reputation and making your business the go-to in your area. And if any negative reviews pop up, we’re right there to help you respond appropriately, keeping your online presence positive and professional.

With Infinix being your partner, getting your Google Business Page optimized is a breeze. We handle the nitty-gritty so your business gets noticed by the right people at the right time. Let’s make your Google Business Page work as hard as you do.


Tracking your SEO success is super important, and that’s where SEO KPIs (Key Performance Indicators) come into play. At InfiniX360, we focus on the metrics that matter most to your website’s performance. Think of KPIs as the scorecard for your website’s performance. They tell you if your SEO strategies are hitting the mark or if it’s time to rethink the game plan.

We continuously track some of the website’s most crucial indicators, including the amount of traffic that it gains, where it comes from, and its retention period with regard to user reactions. These metrics are indexes of how well your website interacts with users, which helps you to decide on the areas to develop and improve its performance.

Keywords are another biggie. We track how well your website ranks for the keywords that matter most to your business. Moving up in search rankings means more eyes on your site and more potential customers.

But it’s not just about the numbers. We also look at conversions – that is, how many visitors are taking the action you want them to take. After all, getting traffic is great, but turning that traffic into customers is where the real magic happens.

As your SEO consultants in Melbourne, we make SEO KPIs easy to understand and act on, guiding your website to the top of the game.

Web Crawler Configuration

Getting your website noticed by Google’s web crawlers is very crucial for your SEO. That’s where Web Crawler Configuration comes in, and at InfiniX360, we’re pretty good at flagging down those digital crawlers for your website.

We start by generating a robots.txt file, which acts as a virtual sign placed at your website entrance. The robots.txt is a directive that guides crawlers and lets them know which pages they crawl and which ones do not. This will explain that items are steered towards the most valuable, relevant parts of the website for better viewing and cataloging.

Next up, our SEO Melbourne services include getting your sitemap in order. Think of it as a map for your website. It has the link to all your important pages. This makes it super easy for web crawlers to find and index all the essential parts of your site.

Making your website crawler-friendly is a big deal because it helps improve your site’s visibility on search engines. And when you’re easier to find, more customers can come knocking.

At InfiniX360, we make web crawler configuration straightforward and effective, ensuring your website gets the attention it deserves from search engines. 


Reports are the most important part of realizing how your website is doing from time to time, and at InfinityX360, we create the most informative and comprehensive reports for our clients. We will also look at measures like trends in traffic, your rankings in search engines and how your users are interacting with your site. We craft each report to provide a clear picture of your website’s current state, highlighting areas of success and those needing attention.

Each report is like a health checkup for your website, showing you what’s working and what needs a bit more effort. We cover everything from traffic trends and SEO performance to how users are interacting with your site. And we break it all down in simple, easy-to-understand language, so you know exactly what’s going on.

In addition to retrospective analysis, our reports offer actionable advice to refine your website’s strategy and drive continuous improvement. We offer various report formats and frequencies, ensuring they serve as practical tools rather than inbox clutter.

Our SEO company Melbourne makes your reports into real tools, not just clutter in your inbox. Let’s take action to turn your numbers into insights.